Founded by Conroe Brooks and Staci Lawrence, Flash Mob America is an organization whose sole purpose is to create Joy thru Surprise. Flash Mobs are spontaneous public events, such as mass choreographed dances, that can begin with one person and grow to hundreds, then quickly disappear. By surprising an unsuspecting audience and capturing it all on camera, we celebrate, honor, and bring awareness to artists, charities, campaigns, and social causes. By creating a joyful community, we hope to inspire the world to come together as ONE.
Based in Los Angeles, we are a nationwide, full service Flash Mob production company with an extensive community of passionate Flash Mob enthusiasts from all over the country! With our incredibly talented staff of producers, filmmakers, photographers, and choreographers, we handle all aspects of Flash Mobbing including music rights acquisition, original song creation & choreography, extensive social networking & casting, and all filming and editing needs.
We have been defined as Flash Mob Experts, because of our ability to combine creative expression, viral marketing, ease of community organization, and most of all, our unwavering intent to hold true to the very nature of Flash Mobbing which is to give back to the community by bringing everyone closer together. FMA is committed to creating joyful experiences for everyone who participates in and witnesses our events.
In 2009, moved by Michael Jackson’s emotional memorial, Staci Lawrence and Conroe Brooks produced the first American tribute to the late King of Pop by recreating Sweden’s “Beat It” flash mob. The following month they again honored Jackson with a flash mob on what would have been his 51st birthday. And then the unexpected: Universal Music Group hired the team to produce a flash mob to surprise the late pop icon’s sister, Janet Jackson. The national attention spread like wild fire and Flash Mob America was born. Forging forward, Staci and Conroe – now recognized in the industry as the experts in the field – worked nonstop to grow Flash Mob America into a full-service flash-mob production company.